CARE and Innocent

This year's Innocent Village Fete in Regent’s Park was a huge success. Charlotte Garratt, who works for CARE building corporate partnerships, reports on her weekend in the park:

Charlotte Garrat at Innocent Fete 2007
Charlotte helps two young artists make their contribution to the world's longest bunting string
© CARE International 2007
The weather was perfect for duck herding, ferret racing and morris dancing. Enjoying the sunshine and helping hundreds of budding artists finger-paint flags to help Innocent make the world’s longest piece of bunting was great fun. We finger-painted over 60 metres worth, but we’re still waiting to hear if we set a new world record.
 
It also gave us a chance to talk to people at the Fete about our work fighting poverty and our special relationship with Innocent, who we are partnering with to create lasting change in some of Ecuador's poorest communities.
 
Innocent give 10 per cent of their profits every year to charities, like CARE, to help the communities and environment of the countries where they buy their some of their fruit from.
 
Innocent is helping us with two projects in Ecuador - one in the northern desert region, and the other in the rainforest in the south of the country - that support the farmers businesses growing and selling organic fruit and vegetables.
 
The people the projects work with are amongst the poorest people in Ecuador - 97% living on less than 50p a day. But the project is working to change that by helping farmers and their families earn more money to make a decent living.
 
We at CARE are very proud to be associated with a company like Innocent, one that’s honest, trustworthy, good for you and good for our world!