CARE’s figures show that every day 100,000 people move into a slum in the developing world – that’s equivalent to one person every second. In this report CARE argues that current approaches to aid overlook this crucial aspect of global poverty which must be addressed if we are to achieve fundamental and lasting change for poor people worldwide.

A brochure which outlines some of the areas which CARE is focusing on to support small economic activity.

Agronomic practices are being disseminated without their marketing implications being explicitly taken into account and farmers are receiving little or no advice and support regarding post-harvest activities. The lack of attention paid to marketing issues is problematic, both from a sustainable livelihoods and from a project sustainability perspective. This study seeks to identify a range of feasible intervention options to improve the returns from marketing by Go-Interfish project participants. In addition, it aims to provide information and analysis to inform future marketing-related research and activities by Go-Interfish and CARE.